This Presidential election has been such a crazy roller coaster ride that Showtime even titled their documentary coverage ‘The Circus’. With all eyes on the candidates at all times, they are very methodical in choosing their wardrobes. This leaves everyone wondering what they’re actually wearing.
It all starts with a little boy who grew up in the Czech Republic and then spent years in concentration camps during WWII. Martin Greenfield spent time cleaning suits in Auschwitz for officers. Luckily, he made it out alive and went on to be a premier suit tailor in New York City. He has tailored suits for many Presidents and celebrities including Dwight Eisenhower, Colin Powell, Michael Jackson, Bill Clinton, & George Bush. He has even been listed on the White House registry while Obama was in office. Michelle Obama prefers designers like Jason Wu and Prabal Gurung.
Fashion plays a huge role when strategizing a candidate’s optics. In the 08’ election, the RNC spent over $150,000 on Sarah Palin’s wardrobe. In the past, Hillary Clinton could often be found wearing Nina McLemore, a DC based designer, but this go around, Hillary spent major money revamping her look. She hired Kristina Schake, a former Michelle Obama aide, to help style her. It’s estimated that she spent over $200,000 for new campaigning outfits. This may sound like a lot, but can add up quickly when you’re spending up to $12,500 on jackets like the Armani one she wore to her NY Primary Victory Speech. She can be found sporting $2,200 custom pieces from Ralph Lauren to $4,000 jackets from Susanna Beverly Hills. She accessorizes her suits with Mikimoto Pearls, Chanel pins, and Manolo Blahnik shoes. Barbara Lacy has done Hillary’s makeup for years, which obviously made her the perfect candidate to do the makeup for HBO’s political comedy ‘VEEP’.
Donald Trump is best known for wearing Brioni suits at over $7,000 apiece. Brioni has been scaling back and laying-off employees, even though they supply presidents and some James Bond characters. Brioni’s exorbitant price tags make it hard to compete with cheaper bespoke and made-to-measure tailors. Trump’s slacks are baggy and his suit shoulders often run a little wide, so he must prefer them to be made that way. When you’re spending that much on a suit, they’re going to cater to exactly what you want. His daughter Ivanka has very good taste, but I guess that’s a given since she doubles as a fashion designer in addition to being a real estate executive. Her line can be found in Lord & Taylor and Nordstrom. She’ll be seen wearing anything from her line to Dolce & Gabbana. Don Jr. is a sharp dresser and has a pretty conservative style similar to his father. They wear the typical red or blue ties, but purple and pink seem to be Don Jr.’s other go to colors. Designers must love Presidential elections with candidates easily spending six-figures on their outfits. When you’re running for the highest office in the land, I guess you need to look the part.
James J. Crosby
CEO Crosby & Co.